Ivan Chan Studio: Insight: Pledge Now

Saturday, October 30, 2010

Pledge Now

2 comments:

Lam said...: I am absolutely in love with this advertising campaign!!! The marketing of a commercial product as a social responsibility is nothing short of genius. I first started seeing these pledges via FB friends' status updates--viral marketing at its absolute best.

I'm serious here...no sarcasm intended. I've always been completed fascinated by marketing principles and the power to alter perception with (seemingly!) so little output. Like Nazi propaganda. Wow--amazing, dangerous stuff.; 9:58 PM
Ivan Chan Studio said...: I hear ya. I mean, Nazi propaganda, communist propaganda, any kind of propaganda--they're just utilizing the tools for influencing people.

I prefer to use my powers for the side of good (like Superman)!

I recently finished the audiobook of Influencer, by the same folks who wrote Crucial Conversations and Crucial Confrontations. Great stuff.

(I love it when research is actually used to inform technology/practice, instead of people making up theories and passing it off on the basis of "sounds good to me" or using randomized clinical trials as if they were the same as empirical science.)

Wow, that was a rant.

Anyway, the film was good. It really wasn't political or even economic in its scope--it was about accountability: good teachers have better performing students and schools--so reward good teachers; bad teachers have worse performing students and are part of "drop out factories"--do not reward them and get them out of the system like so much dead wood.

In Influencer, they discuss research on teachers, too, and how there's a correlation between teaching skills and student performance.

This ties in with Client-Directed Outcome-Informed approach to psychotherapy (and any service-oriented business or profession), too, in terms of the accountability. If a therapist, or a teacher, or a waiter, or anybody is not performing well (getting satisfied customers or high performing students), their practices need to be corrected/adjusted; if they refuse to improve, they need to be let go because they're actually doing damage.

So, following the research that states we tend to believe experts who think like we do and disregard the rest, I guess I agree with the Waiting for Superman researchers because they are about accountability--the professionals to the community they serve, and we to ourselves, because Superman is never going to come; it's up to us.

If you watch it, I'd love to hear what you think of it!

By the way, by viewing the movie, I got a $15 certificate to donate to a school, and by pledging on the web site, I got a $5 certificate. Win-win!; 11:14 PM

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